Profit--Articles

This is from the San Jose Mercury News and is available at http://www.newstimes.com/archive/apr0896/tvb.htm


Television News
April 8, 1996 'Profit,' premiering April 8 on Fox
Knight-Ridder Newspapers

Jim Profit (Adrian Pasdar) has a big surprise for corporate secretary Gail Koner (Lisa Darr) when he introduces himself at the funeral of her boss: He knows she's been embezzling funds.

He knows a lot more than that about her. In fact, you might say Profit knows virtually everything there is to know about Koner, including where to find the ailing mother she's been supporting with the embezzled funds.

And he won't tell anyone - provided Koner gives him 20 uninterrupted minutes on her late boss's computer, using the access codes only she knows.

It's the first step up the ladder for Profit at Gracen & Gracen, a huge multinational. It's also the debut of the season's most fascinating new character in one of its most wickedly entertaining new shows, Fox's "Profit."

"Profit" premieres Monday night with a two-hour episode, then moves to its regular 9-10 p.m. ET time slot after "Melrose Place" the following Monday. It could give Fox the big one-two punch it has sought unsuccessfully ever since it moved "Melrose Place" to Mondays. As he slithers his way toward the top of Gracen & Gracen, Jim Profit is a mysterious figure, tightly wrapped, always gloved, a master of psychological warfare. He can soften you up as nobody else can - and not even break a sweat when you take the fall. He's a genius at computer info-manipulation. He's the ultimate opportunist, a worm burrowing his way into the heart of the company.

Comparisons with J.R. Ewing ("Dallas") are less apt than with Francis Urquhart, the party hack who rises to prime minister of England through dirty tricks, blackmail and murder in PBS's popular "House of Cards" trilogy. Like Urquhart, narrator Profit speaks directly to us, sharing his cynicism about the corporate world, exposing the raw greed that motivates corporate power brokers, and using their own tactics against them.

Like the Demi Moore character in Michael Crichton's "Disclosure," Profit's modus operandi is to gather as much information as possible on everyone, look for the weak spots and pounce on them. His skill as a computer hacker is crucial to his game plan and he seems most alive when he's alone and naked in his penthouse, playing with the chess pieces of the corporate structure on his terminal.

Great satirical minds are at work here. Producers Stephen J. Cannell, David Greenwalt and John McNamara are taking mighty shots not only at the ethical vacuum in corporate America, but also at the generation that's about to inherit it, raised on TV and the values it embraces. The key to understanding Profit comes when we learn he was an abused child whose father caged him in a Gracen & Gracen packing crate with a hole cut in it so he could watch TV. Here is a TV villain who suckled at the breast of a TV set.

We don't have anyone else in "Profit" to identify with except Profit. His only known sex partner is his sleazy, drug-addict stepmother, Bobbi (Lisa Blount), who knows that Profit once chained his dad to a bed and set fire to him. Company president Chaz Gracen (Keith Szarabajka) is a ruthless power merchant and womanizer. His brother Pete (Jack Gwaltney) is an impotent alcoholic whose neglected wife, Nora (Allison Hossack), is natural prey for Profit. Koner, the embezzler, becomes Profit's secretary - and corrupted handmaiden. They're all his pawns.

Profit's chief nemesis is Joanne Meltzer (Lisa Zane), head of corporate security, a corporate assassin whose own upbringing was as nightmarish as his: Her lunatic sister used to wake her in the middle of the night by choking her with a cord. Her outlook is equally warped. "I arrested a nun once," she tells us. "Killed a priest. He dumped her for a choirboy. Nobody's perfect."

astralj@hotmail.com
Back to the Articles Archive
Back to the Main Profit Page