This article ran in the New York Times on March 16, 2011 in the Museums Special Section. The article discussed how museums are using social media like Facebook, Flickr, YouTube, Four Square and Twitter to engage with their constituents in the greater community outside the walls of the museums. The museums surveyed have taken different approaches to their adoption and implementation of social networking tools to engage with the community, but have remained true to the museum’s mission.
The challenge of adopting new technologies into the communication and engagement with constituents is not limited to museums. Most organizations (museums, libraries, schools, non-profits) also must learn to navigate these new tools and determine how they can best utilize them to stimulate engagement within their community and how to incorporate into their work flow.